Plan must receive an 80% or higher. Scholars are allowed to redo this assignment once in order to achieve a passing grade if they fail the first time.
Scholars will develop a full business plan that will include the following areas:
1. Executive Summary
2. Organization & Management
3. Marketing Plan
4. Financial Projections
5. Charts/Graphs needed to support your project
See website or ask Coordinator to email a copy of the business plan outline from the Entrepreneurship Coordinator. This document has an in-depth discussion of each of the above items and will be helpful in completing this assignment. Below is the rubric for the written business plan.
Grading Rubric (Student must earn a minimum of 80% to pass)
10% – Format, spelling, and grammar are consistent and correct
10% – Executive summary clearly states project goals and basic strategy to obtain goals
10% – Organization of personnel is clear and logical in relation to the strategy from above
20% – Marketing plan clearly outlines the target market, specific marketing efforts, and success measurements
20% – Financials are clear and realistic
30% – Supporting data shows good research and supports the recommendations, the overall business strategy, and the plan.